The Mallard is a small right-wing blog set up in 2016 that has published a printed magazine since April 2021. Describing itself as “conservative”, the outlet is far to the right of even the current incarnation of the Conservative Party and gives voice to a niche brand of “High Tory” philosophy, popular among right-wing university students and few others.

Despite the efforts to maintain a somewhat mainstream appearance, articles reveal that their authors share much in common with more lowbrow outlets of the far right; a contributor argued in October that London’s pro-Palestine demonstrations raised “a question of race; the preservation of the White British,” while editor-in-chief Samuel Martin complains of “anti-whiteness” and endorses anti-migrant tweets from the far-right activist Steve Laws on Twitter.

In July 2023, the magazine announced that its paper edition would be printed on a quarterly basis going forward, rather than monthly, but did not explain why this decision was taken.