The Odinic Rite (OR) is a “folkish” Heathen organisation founded in the UK in 1973 by John Gibbs-Bailey and John Yeowell. Yeowell, a former member of Oswald Mosley’s blackshirts, became the group’s first director. He was replaced by Jeffrey Holley (AKA Heimgest) in 1989, causing schisms within the group. Holley now resides in British Columbia, Canada.

The OR today is small. However, the group —- which claims to be “the world’s longest running, continually active Odinist movement”—- has been influential on folkish Heathenry both in the UK and overseas. OR offshoots have emerged in Australia, Germany and the US, and former members have gone on to found both the Odinist Fellowship and Woden’s Folk.

Individuals to have passed through OR include members of Patriotic Alternative (PA), the British National Party (BNP), the British Movement and Blood & Honour. One prominent current figure in the UK is Phil Reddall (AKA Redwald), an ex-BNP councillor and organiser for North Shropshire. Reddall, who has links to PA, is also a writer for the Arktos Media website.