The Odinic Rite (OR) is a “folkish” Heathen organisation founded in the UK in 1973 by John Gibbs-Bailey and John Yeowell. Yeowell, a former member of Oswald Mosley’s blackshirts, became the group’s first director. He was replaced by Jeffrey Holley (AKA Heimgest) in 1989, causing schisms within the group. Holley now resides in British Columbia, Canada. 

While OR today is small, it has been influential on folkish Heathenry both in the UK and overseas. OR offshoots have emerged in Australia, Germany and the US, and former members have gone on to found both the Odinist Fellowship and Woden’s Folk. 

One prominent current figure in the UK is Phil Reddall (AKA Redwald), an ex-British National Party (BNP) councillor and organiser for North Shropshire. Reddall, who also has links to Patriotic Alternative, produces video content under the name Mannaz Tribe and is currently a regular writer for the Arktos Media website.